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How do Professionals Envision Events of the Future?


With everything that has been going on in the world the past year and a half, we have seen many changes and they have not always been comfortable ones. When being together with other people used to largely be prohibited, it became hard to imagine how the future of events was going to be.

But throughout the pandemic we have learned many valuable lessons that event planners have taken to heart and will use in the times to come. In June of 2020, a survey by digital platform developers and tech enthusiasts Julius Solaris and Dylan Monorchio was conducted about professionals’ use of virtual event technology, such as is offered by iFairs. It sought to cover what they thought about it and what they expect from it in the future. Let us dig through this survey and reveal what is expected of the future of events and how virtual event platforms like iFairs can help achieve this vision.

Are Digital Events Surging?

According to the survey, 32% of event planners went with hosting a virtual event while another 32% decided to postpone it and 36% cancelled it altogether. All in all, these initial results are not very promising. However, it is projected that between 32%-60% of events will shift over to a virtual platform soon either as fully virtual or as a hybrid event.

This is since virtual event software and event apps continue to develop. iFairs has been heading in this innovative direction for a long while, developing tools to improve attendee experience and improve engagement from participating actors.

What Are the Challenges of Virtual Events?

When asking professional event planners about what they found challenging about the current state of virtual events 31.3% answered that engagement was the most pressing issue. Following engagement is lack of tech knowledge at 21.1% and less importantly are budgetary and sponsorship concerns.

Engagement is key for an event to be successful. The survey also reveals that the biggest frustration of event planners when trying to go virtual is the inability to match live engagement (49.5%). It seems we still are quite a far way off making a captivating and engaging experience for attendees. However, iFairs has already been developing crucial tools on the road to achieving this goal. iFairs matches attendees with exhibitors with the help of a sophisticated algorithm, it presents you with an intuitive main stage and several smaller exhibition rooms that make the experience dynamic, easy, and welcoming. Best of it all, it keeps improving every day.

Lack of tech-savviness is also a considerable problem and will most likely always be a thorn in the side for many. iFairs does have an intuitive interface that makes it easy to host events and connect quickly without much hassle. The easier it can be the more successful it will be.

Where Will Events Prove Successful in the Future?

When asked where virtual events likely will excel compared to physical events in the future 28.2% of planners and organizers said that overhead costs were significantly reduced. This means that with iFairs you can host your events considerably cheaper and with less unforeseen costs.

More interestingly, however, is that 27.1% also answered that an advantage was increased attendance and reach. It seems that having a virtual dimension to your event can encourage attendees to show up while also tapping into pools of attendees from far away that would not be able to attend normally.

This extra reach translates directly into brand awareness and brand engagement as consumers and potential customers from far and wide can interact with businesses and learn more about what they have to offer without leaving the comfort of their couch.

iFairs is already ready to facilitate all the digital infrastructure to make this happen in a smooth and efficient manner.

Expert Opinions - What Is Shaping Events of the Future?

The survey also inquired about insights from successful tech leaders and what they thought would shape the future of digital event technology and what event tech should be able to do.

Among the most common things mentioned were that event technology must be able to support hybrid events. As the economy starts to open again and the restrictions are lifted, we will experience a decline in purely digital events and a sharp increase in a mix between physical and virtual attendance.

Other practical aspects include the software not being complicated or time-consuming to set up. This will leave you with more time and energy to deliver great and captivating experiences for everyone involved in the process. The software should also be able to capture and record what is being streamed so that it might be used for other commercial purposes on a website or as advertisement for future events.

The software must also be able to collect important analytics in real time as the event progresses. This will ensure that you can make modifications to the event on the fly and have something to analyze for the conduct of future events. If you choose to use iFairs for your next event you will have access to each, and everything recommended by experts such as Eric Amram and Tom Gardiner. It has excellent capacity for streaming, recording, matchmaking and networking without hassle and complications. It is ideal to ease you into a new era of events and allow you to deliver on the points that professionals and attendees expect.

Contact us for a quick demo here.


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