Investing to future with Redeye

Investing to future with Redeye 

For the sixth consecutive year, in June 2022 Redeye arranged their Annual Growth Day, matchmaking qualified investors with exiting companies. Past couple of years Redeye has been transforming their events to a more digital format providing virtual experiences to a larger target group.
When the pandemic struck, this effort was significantly intensified. With the pandemic now over, Redeye wanted to test a new type of a hybrid concept, where smaller physical event was combined with strong presence from the digital audience and qualified investors.
With over 80 Nordic growth companies in the Tech and Life Science sectors, Redeye delivered a day full of presentations, on-site videos, Q&A’s and discussions. During the live broadcast and prior the event, there were opportunity to ask questions directly to the companies moderated by Redeye analysts.
“In past years we have transformed physical events to digital events, with an extra push during the last two years. Now post-pandemic the challenge is to get the audience back to the physical event without losing the digital audience. With ifairs
we have found a platform that offers basically all the features we dreamed of.
We were given the opportunity to create a digital event that can offer a lot of different functions for the audience and at the same time, the digital platform adds great value to our physical event. A smooth and simple solution for creating a hybrid event! We act in a quite complex industry, but we know what we want, what works and what does not. I was delighted to see the result from the event. Our companies and clients were super excited and liked our new concept.
I must say that the amount of the attendees participating at our event was overwhelming. 10.000 unique visitors at our pre-event, which was open 5 days up to live event day and 1.600 attendees at the event day itself is far beyond we could dream of.” says Malin Cederlund from Redeye Event Services.